The advent of web 2.0 technology has made it compulsory to know the actual mental model of endusers for developing a user-based design. Most of the travel agencies and hotels in Jammu and Kashmir have established their presence on social applications in their day today functioning and the tourism industry has been the foremost to take advantage of the Web 2.0 technology and viral marketing. Web 2.0 websites provides a platform to share experiences regarding an enterprise through user-generated-content by which an enterprise could extend its dominant position to other services also by expanding the types of communications as customercustomer communications in the form of referrals. Users’ redundantly accessing and using information need to know that their inquiries are effective and completed. Thus an interface is required to be user-centric and user-based. This piece of research is an attempt to present a model for evaluation of web 2.0 websites in tourism industry.
Web 2.0 Dimensions, User-based Design, Usergenerated-content, eWOM, Web 2.0 architecture
