“The Impact of Corporate Social Responsibility on Business Performance: A Case Study of Some Selected FMCG Companies in Pune City”

The growing FMCG market is highly splintered considering a huge percentage of population still buys non-branded non-packaged products. Hence the FMCG companies can use this opportunity to lure this section to use branded high valued products. Most of the FMCG companies are involved in the social responsibility activities in several sectors like education, environment, Community development, rural development etc. that will create a positive image of the company and will benefit by increasing the sales. In the earlier stage, the social responsibilities of a companies was inculcate just confined to proper return of tax payable by the company established. However, CSR is now encompassing initiatives taken in respect to welfare of the workers and their family as well as providing quality up to the standard, rational pricing, contribution in women-children empowerment and awareness, steps for providing an ideal environment to live in.

In this research paper the study is exploratory, descriptive as well as casual. Data is collected through Primary Data Sources and Secondary Data Sources. Pre-designed questionnaire and pre-structured interview schedules is canvassed for collecting primary data from stakeholders. The sample is drawn using stratified random sampling. The stakeholders of FMCG companies like employees, suppliers, investors, representative of Trade union, Customers, Investors, Citizens and Government officials were selected. Secondary data source is collected through web sites, local Reports, official reports, records, books and journals, Annual report published etc.