Consumer Behaviour and Satisfaction of Various Mobile Phones Services-An Empirical Study in Tirupur District, Tamil Nadu

In this modern world, exchanging of ideas or communicating ideas at the same place where he/she stands to anyone across the world is possible through telecom services. Telecom industries provide various mobiles services for quick and timely exchange of information. The development of mobile phone and its technologies had extended and grown a lot with according to changes in consumer's needs and preferences. This study helps to know the consumer behaviour of mobile phones in Tirupur district. The objective of the present research is to examine consumer's decision in buying mobile phones with analysing between their demographic, social, price and product features and consumer's satisfaction of mobile phone. The primary data was collected from 100 respondents from Tirupur district, Tamil Nadu. The adopted research design is convenience and judgemental sampling technique. The tools used in this research are percentage testing, Chi-Square analysis, Co-relation method, One way Anova and Average Rank Analysis method. The study found that that consumers prefer a particular mobile phone service provider on the basis of tariffs plans and network coverage. The consumers are highly influenced by their friends and advertisement in selecting a mobile phone service provider. It is concluded from the study that consumers prefer prepaid plans and all most every consumer treat their mobile phone as a necessity.