Demonetization & Indian Retail: Pre-Empt The Future

The recent surgical strike of Modi Government, to combat the ill-practices of corruption, black money and counterfeit notes by the strategy of demonetization has undeniably impacted the Indian retail industry due to lack of liquidity in the economy. This demonetization drive could give a spark to new digital economy in India.

Purpose of this paper is to analyse the current scenario of demonetization on the Indian retail sector. Purpose of this paper is to convey a path to policy formulator and researchers towards importance and effect of retail industry in today's challenging times.