Department of Management Studies, Christ University, Bengaluru
Online published on 4 August, 2018.
“Coca-Cola is the largest retailer of beverages in the world with market share of 24 percent, and is the brand of choice all over the world. There are many reasons behind the success. The Distribution strategy adopted by Coca Cola is one such reason. In this paper I had analysed the distribution network of Coca-Cola.” Key Words-Distribution, Place Mix, Coca-Cola, Supply Network, Marketing, Distribution Strategy
