Right investment is extremely important for any business. In a highly competitive environment, investment in right technology and equipment makes a difference between success and failure. In food processing segment, the multinationals dominate this due to their capacity to invest. Their reach to the far corners of India coupled with their financial muscle to create and maintain brand gives them enormous competitive edge. On the other hand, Indian MSME food processing units have very minimal investment in technology. The study conducted underscored this fact. It also emphasized connect between Government has launched various schemes to help MSME units including subsidies for equipment. In spite of this, the overall automation and mechanization remains abysmally low.
Brand, Food Processing, Employment, Investment, technology
