A study on factors governing young consumer choice of fast food (With reference to Bhopal City)

Globalization and modernization has redefined the Indian fast Food Industry and today people can be seen consuming food out of their homes moving towards superior and convenient options. The fast food market is changing at a very high speed due the various factors like shifting lifestyle, tempted for more variety, taste experiments etc. In current scenario, young consumers enjoy fast food because of its quick availability, variety of taste, convenient option etc. In this paper a range of factors such as variety of food, quality, taste, price etc are analyzed to study the governing consumer choice at the time of selecting fast food.

This study is an explorative study Primary data was gathered by administering a structured questionnaire with 50 respondents of Bhopal City through a structured questionnaire.