1Research scholar Department of Business Administration, Vidyavardhaka College of Engineering, Mysore-570002
2Professor and Head Department of Business Administration, Vidyavardhaka College of Engineering, Mysore-570002
Online published on 4 August, 2018.
The banking industry has a tremendous growth in Indian market. The entrance of new technology has made lot of changes in Indian banking sector. Lately the Indian economy has seen the emergency of many banks in the private sector. The effort with customer mind is very problematic. Understanding the preference of customer is a challenging task. The growth of private bank is not possible without achieving customer satisfaction. Customer satisfaction is a contemporary approach to survive in the market. Gauging of customer satisfaction is nowadays very important to gain confidence to build the market. This paper presents an novel customer satisfaction survey in the private banks in the Mysore city. The research study is based on the following criteria's the parameters of customer satisfaction, Preference towards private banks, Factors influencing customer satisfaction towards private banks. The target population for the study is customers of private sector banks. Required analysis will be done to measure customer satisfaction. The current study focuses on identifying the key factors which lead to customer satisfaction. For the persistence of study primary data and secondary data will be used. The research results customer satisfaction towards private sector banks in Mysore city
