A study on consumer satisfaction towards amway products in Erode City

Consumer Satisfaction is an abstract concept and the actual manifestation of the state of satisfaction will vary from person to person and product/service. The state of satisfaction depends on a number of both psychological and physical variables which correlate with satisfaction behaviours such as return and recommended rate. The level of satisfaction can also vary depending on other factors the consumer, such as other products against which the consumer can compare the organization's products.