Consumer behaviour towards food products with special reference to oats in Erode District

Consumer Behavior is the core of marketing function. Every marketer has to focus on how individuals make decisions to spend their available resources (time, money and effort) on consumption-related items that includes what they buy, why they buy, when they buy it, where they buy it, how often they use it, how they evaluate it after the purchase and the impact of such evaluations on future purchase and how they dispose of it. The main objective of this paper is to analyze the satisfaction level of a customer in using oats and to give valuable suggestions to improve the level of satisfaction. The findings of the study is even though the price of the oats is high it gives better quality, which is considered to be one of the important criteria for satisfaction.