1Assistant Professor of Commerce (CA) Vellalar College for Women (Autonomous) Thindal, Erode-638 012, Tamil Nadu
2Assistant Professor of Commerce (CA), Kunthavai Naaachiyar Government Arts College for Women, Thanjavur-613007, Tamil Nadu
Advertising is a promotional activity for marketing a commodity. In the present day world of mass production and distribution, advertising serves as a powerful tool in the marketing machinery. Similar type of goods are manufactured by different producers. They face tough competition in the market. Every producer is trying to create demand for his product. Advertising helps the manufacturer to increase his sales or maintaining market. It is only through suitable advertising a new product can introduced in the market. The main objective of this paper is to analyze the effectiveness of advertising media and to give valuable suggestions to improve the quality and service of effective advertisement in the study area. The findings of the study divulge that to have new ground-breaking ideas and animation can be introduced in TV advertisement to attract the consumer.
Effectiveness, advertisement, ground-breaking, divulge
