A study on consumer behaviour towards sakthi milk and milk products (with special reference to pollachi town in Coimbatore District)

¹M. Com., M. Phil., MBA., PGDCA., PhD. Head of the Department of Commerce with Retail Marketing, PSG College of Arts and Science, Coimbatore-641014

²M. Com., MBA, PGDCA Research Scholar in Commerce, PSG College of Arts and Science, Coimbatore-641014

Online published on 4 August, 2018.