1Research Scholar, Punjab Technical University, Jalandhar-Kapurthala Highway, Near Pushpa Gujral Science City, Kapurthala, Punjab, 144603
2Principal, Chandigarh Business School of Administration, Landran (Supervisor)
Online published on 4 August, 2018.
Consumers are the largest economic group in any country. They are the central point of all economic activities. But same consumers are the most voiceless group as they behave like a puppet and become captive of business activities. Though there has been a lot of buzz and activity in and around about the Consumer Protection Act in last couple of years, it is yet to catch the desired pace. Present study is an attempt to study various factors which influence a consumer to utilize his rights and redress his grievances at the appropriate forums. The study also examines the kinds of fraudulent practices suffered by the consumers and the nature of complaints filed by them.
Consumer Protection Act, Consumer Awareness, Consumer Behaviour and Preferences, Utilisation and non-utilisation of Consumer rights
