Ambient Lighting-A Turn On or Turn Off for Organized Retail Customers'and Employees’.

‘Lighting’ in a retail store is an important ambient factor which can make a big difference on the customers’ perceptions and can impact positively or negatively on business. Having proper store lighting is a crucial aspect of highlighting products at a retail store and communicating the product values directly and indirectly the overall store brand. Lighting is an important part of “setting the stage” for the customer. Lighting needs to reflect the overall customer experience retailer is trying to establish. It must complement all of the other sensory inputs a customer's receives from being in a store. The present study is an attempt to examine the impact of ambient lighting on the customers’ and employees’ of selectedorganized retail stores. The size of the sample is 450 customers and 270 employees of the selected retail stores. Likert scale has been used to collect opinions. Analysis of Variance (ANOVA) is applied using SPSS 16.0. The study revealed that lighting is having positive impact on the behavior of customers in organized retail stores. Lighting enhances the visibility of products on the shelves and is certainly a turn on for customers. However, ambient lighting is not found to be contributing much towards employee's loyalty towards the store.