International Journal in Management & Social Science
  • Year: 2016
  • Volume: 4
  • Issue: 4

Consumer perception with reference to podaran soft drinks (P) LTD, Tirupur District

  • Author:
  • A. John William1, E. Govindaraj2, S. Nagamani3
  • Total Page Count: 10
  • Page Number: 51 to 60

1Assistant Professor, Department of MBA, Karpagam College of Engineering, Coimbatore

2II-MBA, Department of Management Studies, Karpagam College of Engineering, Coimbatore

3Assistant Professor, Department of MBA, EASA College of Engineering, Coimbatore

Online published on 4 August, 2018.

Abstract

The Study focused towards the consumer perception of podaran soft drinks the study was conducted in tirupur district since it was unknown population a sample of 384 respondents were questioned using a structured questionnaire method and the research is basically descriptive in nature further the study portray the factors and its impact and the reasons for the caused were analyzed in the study

Keywords

Consumer perception, Podaran soft drink, descriptive study, 384 respondents