Online published on 4 August, 2018.
This paper has explored the impact of cognitive dissonance on consumer behaviour on t-shirts. The factors leading to dissonance have been comprehensively studied in this article and the study was conducted in tirupur city and the sample taken for the study was 392 was taken using a structured questionnaire method and the statistical tools such as chi square analysis was used to find the relationship of variables such as belief, change behaviour and the perception of the consumers were evaluated for T-shirts and the study also portray the significance of opinion form the consumers
Cognitive behaviour, dissonance, descriptive research, chi square test
