A Study on consumers usage behaviour on mobile applications

The digital mobility is growing very fast and every day there are advancements happening in the digital world. The consumers all time keep their mobiles with them; they check their mobiles frequently, download things and explore their mobile phones. Mobile applications have become a big boon for the consumers as they have started using these applications to accomplish many tasks. The paper explores the usage behavior of consumers using mobile application that includes the perceived usefulness, the perceived ease of use in mobile application and to understand the behavior and intention of consumers on the usage of mobile application. The paper suggest that in-depth understanding on the importance of mobile application and the benefits it serves to the society and marketers. The findings from the research revealed that usage of mobile applications is much more than expected in daily usage of the consumers even though the limitations considered. It highlights the reason for mobile applications are increasing, gaining popularity and mobile applications have made the work faster due to its simplicity and ease of use.