1Doctoral Scholar, Dept of Business Administration, Manonmaniam Sundaranar University, Tirunelveli, Tamil Nadu, India
2Assistant Professor, Dept of Business Administration, Annamalai University, Chidambaram, Tamil Nadu, India
3Doctoral Scholar, Dept of Business Administration, Annamalai University, Chidambaram, Tamil Nadu, India
Online published on 4 August, 2018.
The automobile sector is a key performer in the global and Indian economy. The automotive industry in India is one of the largest in the world and one of the fastest growing global. The study covers customer satisfaction towards C-Segment cars in Chennai city. Sample size is 680 in all, obtained through the simple random sampling technique in Chennai. Various statistical tools employed are frequency distribution, percentage analysis, factor analysis and independent sample t test. The study found that C-segment car customers are average satisfied with the factors like relevant expense, safety technology, engine reliability, internal design, external design, brand reliability, service provision and internal quality. Hence it is concluded that In order to fulfill the expectations of the respondents a proper market survey should be conducted to ascertain their needs and expectations, and accordingly they should be fulfilled to satisfy the customers and entice this lot to buy c-segment cars.
C-Segment cars, customer satisfaction, simple random sampling technique
