Factors and Preferences on selection of public sector and private sector banks with respect to Karnataka Region

In the current scenario the banking sector of India is facing tremendous challenge in providing customer satisfaction. The sector is focusing on how to provide excellent services as well retaining the customers from switching banks for better facilities and services.

The objective of the Study is to determine the preference of banking sector among the customers, the factors that influences them to choose the bank, problems faced by the customers in both the sectors of the banking and to measure the quality of services provided by public sector and private sector Banks.

The primary data is collected through the questionnaire and interview method from the customers of both the sectors and secondary data from various sources like magazines, journals and research papers. The data is analyzed by using statistical tools. The sample size is 100 customers. The sophisticated technology and innovation are required to develop the social banking environment. This paper tries to provide Factors And Preferences On Selection Of Public Sector And Private sector Banks With Respect To Karnataka Region