A study on investment literacy towards investment decision making behavior of working women

The investment behavior is changeable to men and women. In today's trend, the participation of women in investment is growing stage. It is because of increased earning capacity of women and increased literacy rate of women. Even women have earning power; they are not participating in investment activities like men. The reason might be the awareness about investment and might be their family background. This present study is analysis about investment literacy of working women towards demographic factors. The study focuses the working women in respect of teaching faculties who comes under the category of professional degree with objective of impact of demographic factor on investment decision making behavior with respect to investment literacy.