M. Com., M.B.A., M. Phil., Ph. D Associate Professor and Head, Department of Management Studies, NRI Institute of Technology, Visadala (P.O) Medikondur Mandal, Guntur-522 438, Andhra Pradesh
Online published on 4 August, 2018.
In Present paper an attempt is made to adopt the SWOT analysis to tourism industry in Andhra Pradesh. SWOT is a very popular tool to evaluate a firm. Strengths, Weaknesses, Opportunities, and Threats are the four factors frame the SWOT Matrix. SWOT analysis provides an efficient way to evaluate the range of factors that influence operation, and can give valuable guidance in making decisions about what to do next for growth and development of tourism Industry in Andhra Pradesh.
Tourism, SWOT, Growth and Development
