Conceptual analysis of consumer exploitation in orgainised retailing

Consumers must be protected from the sellers whose interests are not identical. Consumers are typically weak in bargaining position because of the disparity in knowledge and resources that narrow the consumer's access to a remedy (Cheena Gambir). The major hindrance of consumer protection is that the consumer is unorganised in our country. Consumers need to be protected and made aware of their rights and the ways and means of exploitation they come across in their life and its effect on individual and the country. In this regard the present study focuses on consumer exploitation in organised retailing in Tamil Nadu with the help of descriptive analyses.