“A Study of Impact of Competition on Marketing Strategies”

Electronic retailing, whether on TV or the Internet, is about motivation. How do companies influence someone to do something-to pick up the phone or log on to a Web site and then make a purchase? Consumers will buy a product or service through an electronic retailing campaign because they perceive its value or because it makes them look better or feet better about themselves. They do this even though they cannot examine the product in person and may have to wait four to six weeks to receive the product.