Cyber Space Shopping Behavior: A Factor Analysis Approach

The rapid growth of Internet has brought many changes in the shopping perception. It has brought promised change, challenges and even bright future, not only to consumers but also to companies, suppliers and middlemen. But still there are still many “ifs” and “buts”, that we find people whispering relating to its potentiality, impact and implications on business and social lives. This paper is an empirical study to know the factors that influence the cyber space purchase behavior. A sample of 189 respondents was drawn from Nagpur city. The major objective of the study was to find out respondents’ preferences and overall opinion on cyber space Buying. The research tool used was a structured questionnaire. The results of the study revealed that online shopping experience, its features and benefits significantly affect online shopping and at the same time the perceived risk in terms of quality of products, privacy, security, money and product guarantee/warrantee discourages the people to shop online.