Swot analysis for the improvement of pottery industry in Tamil Nadu

There are many problems in production and marketing of pottery crafts and it reveals that pottery industries are bounded by many environmental factors, which stop the artisans from prospering. Therefore, a strategy has to be formulated for their progress; hence, SWOT analysis was worked out for the pottery industry and strategy formulated based on the results. Strategy formulation is often referred to as strategic planning or long-range planning and is concerned with developing a corporation mission, objectives, and strategic policies (Xavier, 2006). It begins with situational analysis, the process of finding a strategy between external opportunities and internal strengths while working around external threats and internal weakness (Chaston, 2000). SWOT is an acronym used to describe Strength, Weaknesses, Opportunities and Threats (Thomas L. Wheelen, 2003). The study focus to work out the SWOT analysis regarding the opportunities and strengths weaknesses, threats of the pottery industry in Tamil Nadu. Therefore, one can bring a background for the future survival of the industry with its feature aspects.