There was a time when the Indian retail consumers had the “can't touch, wont’ buy” type of mentality. However, the consumer mentality and shopping patterns are changing very fast. !ccording to a Forbes’ report, dozens of online grocery stores have opened up in the past few years. Some of these include Big Basket, Local Banya, Veggie Bazaar, Fresh N Daily etc. Many of these stores currently cater to either single cities or a few metropolitan cities in restricted neighbourhoods. Primary study was conducted by taking a sample size of 150. Conveineince sampling was used, out of 150 results was captured and analysed for 147 questionnaires. Based on the analysis of the various purchase drivers it was found that “Easy to find fresh and high quality products at affordable prices delivered as per you convenience/”
