An Empirical study on innovations and its impact on purchase intention of residential real estate projects

In the current scenario the competition in the real estate is fast growing. Sensing the increasing competition and demand for residential houses wealthy individuals and corporate take the role of avatar of residential real estates and bring the residential real estate industry to an unprecedented level with the help of innovation to increase their operating effectiveness and profitability. Innovation in residential projects will drive the perception of customers in a complete departure from the traditional industry experience and the make the whole experience of purchasing innovative residential real estate projects as warm and personal. The scope of the research is important considering the changing environment which poses a challenge for the real estate companies to evolve continuously. This research will help us to find the impact of innovation on purchase intension of consumers and it will also help us in analyzing the relationship between the dimensions of innovation and the influence of demographic factors on the purchase intensions of customers. The study will provide relevant recommendations for the real estate developers to be different from competitors for creation of value for money concept to the customers.