“Subcontinent Startup with special reference to South !sia: Its Challenges”

Startup is an entrepreneurial venture or a new business often technology based, backed up by investors and venture capitalist who foresee an opportunity to upscale their business portfolio. Infusion of funds from foreign investors, blended with technology and young entrepreneurs this phase of business certainly creates a dynamic environment with competitive edge. Some predict that it could also be the next bubble that could burst as the valuations don't seem to be realistic and it doesn't bring customer loyalty. Paper reaches out to give an overview of startup businesses in the subcontinent namely Pakistan, Bangladesh, Srilanka and India. It also puts forth the challenges faced by these startups and the possible future for their rein.