Impulse Buying in Shopping Malls

Impulse Buying is an unplanned decision of purchasing made just before its execution. Even a useless product becomes desideratum, when it comes before eyes with a tempting scheme. Shopping malls also adopt such tactics to invoke the impulse buying behaviour of the consumers. They prevaricate over the purchases by producing alluring schemes. Apart from this, various other strategies are propagated to arouse the impulse of consumers. This research aims to study the various causes that drive impulse purchases at shopping malls.