A Study on Customers Satisfaction Towards Sony Mobile Phone in Erode City

Consumer Satisfaction is an abstract concept and the actual manifestation of the state of satisfaction will vary from person to person and product/service. Management is the processes of planning, organizing directing motivating and coordinating and controlling of various activities of a firm. Marketing is the process of satisfying the needs and wants of the consumers. Management of marketing activities is Marketing Management.

Philip Kotler defines marketing as “Marketing Management is the analysis, planning, implementation and control of programmes designed to bring about the desired exchange with target audiences for the purpose of personal and mutual gain. It relies heavily on adoption and coordination of the product, price, promotion and place for achieving response”.