Determining Factors and Consumer Store Loyaty-A Study at Reliance Digital

Customer store loyalty is considered as one of the major factor in success of any business. Customer becomes loyal to the organisation when they are satisfied with overall aspects of product and services. This research articles focuses on the impact of determining factors on store loyalty. The sample size selected for this study is 100 with the help of convenience sampling technique and the data has been analysed with the help of SPSS software, the statistical tool used for the study is anova and the research has been carried out in Mysore city. The results shows that all the dimensions considered for the study are having positive relationship with customer store loyalty.