India's Soft Power in Latin America and The Caribbean

India's cultural relations with Latin !merica and the Caribbean (L!C) dates back to preindependence time and now it has only got further strengthened. Indian literature, movies, philosophies/spiritual leaders, yoga, Ayurveda, classical dances and cuisines are very popular in the region. These Indian cultures are good sources of Indian soft power in the region. These soft powers create a positive image of India in the region and help India intensify its political and economic ties with LAC countries. LAC is a region with rich deposits of natural resources. It is also a big continent with growing population. It offers India a good source of raw material for its industries and excellent market for its products. Politically, LAC region with many countries, with voting rights in UNSC, can play a crucial role in helping India to get a coveted permanent seat in UNSC.