Asst. Professor,
In line with trends in the global aluminum industry, the Indian Aluminum industry is also witnessing important changes. These changes are expected to bring about wide ranging shifts in strategy and the way business is done in the industry in India. Some of the important changes are the process of Consolidation, Brownfield expansion strategies and Greenfield projects. Companies in India are increasingly looking towards achieving large economies of scale. Apparently, this seems to be a strategy for survival against large MNC's within and outside the regions/Without such consolidation the Indian industry may be on it's way-out. Strategies such as Brownfield expansions and Greenfield projects are other routes adopted by the companies in recent past. From 5 independent companies till about a few years ago today the industry comprises essentially of just three players The Aditya Birla Group including HINDALCO and INDAL, Sterlite Industries including BALCO and MALCO and the Public Sector Undertaking (PSU) NALCO. As far as the public enterprises NALCO is concerned, it plays a predominant role in the state to meet the almunium needs of the people. In this context, here an attempt has been made to study the export trend of aluminums and its performance in the industrial scenario of Orissa which plays a prominent role in the development process of the states economy.
