Cosmetic market is one of the best growing market sections which have been competitive and grown continually during the past few years. The article attempts to study the customers attitude towards cosmetic products in Malappuram district. The purpose of this paper is to know the various factors influencing purchasing decision of consumers of cosmetics. In this paper, respondents were selected using random sampling method and data was analyzed and interpreted with the help of simple percentage. The study revealed that most of the customers are satisfied with the use of cosmetics. It is crucial for marketers to create and maintain the brand awareness with the help of appropriate marketing tools.
Cosmetics, customers attitude, marketing tools
