1B. Tech Student, VIT University
2Associate Professor, VIT University
Online published on 8 August, 2018.
Automobile industry is the main driver for the growth of the macro economic situation of a country. The stability and the growth of this industry will have huge impact on other adjacent industries. Consumer in this industry is experiencing different changes and becoming more dynamic, hence industry need to come up with different value creations in order to satisfy the customer. This paper discusses conceptually on various trends happing in the automobile segment and how the industry is contributing in creating a value to customer's right from the procurement to the designing.
De-licensing, Disruptive techniques, Scarcity and authority, Spending pattern, consumerism, Supply Chain Management
