The Recognition of the Green Marketing in the Decade Generation

This descriptive study makes an attempt to show the advancement in the behavior of decade consumer, with the influence of the society, the culture and the globalization in the making decisions. The decade generation is well acquainted with as the generation whose consumptions are more become conversant towards ecological products. Also, their apprehension about the ecological impact of the supply which they use in their day to day life, showing how the green marketing, represents a marketing strategy which influences their purchase decision in Indian consumers.