The Impact of Indian and Saudi Consumers on Western Products: A Critical Analysis

India and Saudi Arab are two distinct nations by culture, economy and religion but there several attitudes which resemble with other in various areas. Several researches have been conducted so far on the attitudes but got momentum because of Indian liberalization policy of 1990s. In our research three variables were identified which were on 32 question, 5 point scale non-disguised questionnaire. This paper is an attempt to assess the impact of Consumer Awareness and Perception, and Consumer use of Western Brands on Consumer's buying Behaviour. However, to conduct a research in Saudi Arabia is altogether different from doing so in rest of the world. This is because the country is peculiar in many ways, most of which pose as hurdles in the way of having a sneak peek into their lives, minds, work, culture, habits, interests, households, shopping & eating patterns, saving and spending patterns, thereby making their behavior and attitude as consumers less conspicuous to a researcher. At the same time, to circumvent these impediments and to explore different routes to get to them, albeit may take more time but it's bliss to extract data from such an impervious market, and contribute considerably to the body of knowledge.