International Journal in Management & Social Science
  • Year: 2017
  • Volume: 5
  • Issue: 11

Impact of Information Technology on Customer Satisfaction in Financial Institution with Reference to Small Enterprises

  • Author:
  • Ms. K. Saranya
  • Total Page Count: 7
  • Page Number: 110 to 116

Assistant Professor, Department of Management, Rathinam College of Arts and Science, Coimbatore

Online published on 15 March, 2019.

Abstract

Banks and other financial services providers continuously claim to offer customer-oriented services, yet they still focus on delivering products instead of providing solutions to their customers’ needs. The changing dynamics of banking and other financial institutions market forced players at all levels to re-engineer their business organizations. The banking operations and functions which is intend to meet emerging challenges of bank consolidation, slashing operating cost, outsourcing, portfolio investment, payments and settlement system call for innovative banking practices through Business Process Re-engineering. This is to enable Indian banks to incorporate strategic innovative customer schemes in order to bridge the service gap inherent in Indian banking sector.

Keywords

Business Process Re-engineering, Information, Banking, Information process re-engineering