Analysis of Loyalty program followed by Biscuit Industry for Benchmarking the Best Practices in Retail Channel at Nagpur

The purpose behind the topic under consideration for the research paper is about finding the impact of loyalty program for the purpose of benchmarking it as a best practice in retail channel by the biscuit industry. To understand the impact the program leaves,a specific area is required to consider for study,as the biscuit industry is very vast in itself and the products being consumed by people of all classes and masses. For the purpose Nagpur city is considered for the study as it lies in the heart of the country and is well connected and facilitated to nearly all the states and has reach to varied people and products of different brands are quite easily available here which makes it easy to understand the loyalty programs impact.

Loyalty Programs have become very common a practice but it is very essential to understand their utility. Almost all companies offer a bulk of loyalty reward programs some rewarding others not. This paper discusses on the effectiveness of such programs that can be adopted as best practice in retail channel.