*Ph.D., M.Phil., M.B.A., M.Com, L.L.B., Retired Principal, LTIMSR College, Nagpur
**M.B.A., B.Sc., Territory Sales Manager, Essar Oil Limited
Online published on 15 March, 2019.
Benchmarking best practices helps to optimize the output of any organization as the best practices yield consistent desirable outcomes.. The paper focuses on benchmarking best practices in retail channel in biscuit industry. Nagpur is chosen for study considering its central location and ease of accessibility. The research focuses on various practices carried out by the brands of the biscuit industry and understanding if the similar practices are carried out by the competitors and if are result oriented can be considered for benchmarking
Benchmarking, Best Practices, Retail Channel, Biscuit Industry
