Awareness on unisex clothing among fashion designers: A study

A new trend, unisex clothing, is fast catching up in Indian context especially among fashion designers. In this study an attempt has been made to identify the awareness on unisex clothing among the fashion designers. Further this study identifies the opinion, attitude and barrier on unisex clothing. A total of 90 questionnaires distributed among the students across all the disciplines. Out of 90, 68 responded (75.55%), among the 68 respondents, 51 (75%) belongs to female community and 17 (25%) belongs to male. The age of the respondents were grouped into two as below 22 and above 22 of which 58.8% (40) respondents belongs to below 22 years and 41.2% (28) respondents are above 22 years of age. More than 50% of the respondents are aware of unisex clothing. 72.1% of the respondents are willing to accept to design unisex clothing. The unisex clothing were “already in use”. It is “something that could be beneficial” and “is part of life” were the opinion on unisex clothing among the fashion designers. The “body size”, “appearance” and “fitness” were identified as attitude that persists among the fashion designer on unisex clothing. Cultural difference and Social aspect were identified as a barrier by the fashion designer. The study indicates that the unisex clothing will become popular in India soon becomes a need of the day.