International Journal in Management & Social Science
  • Year: 2017
  • Volume: 5
  • Issue: 2

Perception of consumers towards ‘amma unavagum‘ with special reference to Coimbatore City, Tamilnadu, India

  • Author:
  • G. Karthiyayini1, R. Kanchana2
  • Total Page Count: 6
  • Page Number: 101 to 106

1Assistant Professor, Department of Commerce with Computer Applications, KG College of Arts and Science, Coimbatore, Tamilnadu, India

2Assistant Professor, Department of Commerce with Information Technology, KG College of Arts and Science, Coimbatore, Tamilnadu, India

Online published on 15 March, 2019.

Abstract

Amma Unnavagam, literal translation: “Mom's Restaurant"-is a food subsidization program, enacted by the Tamil Nadu state government, in India. Under this scheme, the state's municipal corporations run canteens serving food. It holds a most special place in the hearts of the lakhs of people in Tamilnadu, introduced by our late chief minister Ms. J. Jayalalithaa. This study consists of a sample size of 200 consumers in 13 different places within Coimbatore city. The researcher collected the required data through structured non disguised questionnaire method and followed the Convenience sampling technique which comes under the Non-Probability sampling method.

Keywords

Canteens, Municipal Corporation, Tamil Nadu