An Empirical Analysis on Consumer perception towards product in organized Retail Sector

The Indian retail is playing a very important role in recent era. Indian population consists of middle class income group of consumers who are more value oriented in seeking good quality of products with affordable prices, expect cordial environment for shopping, proper exchange and return of defective goods. This is one of the reasons to the migration of consumers from unorganised to organised retail sector. The rapid spread of modern format stores is the most vital feature of the developments in retail in India in resent year. Super markets, hyper markets, retail chains and malls account for a sizeable number of the total retail business especially in urban India i.e. tier one cities. But now this has been extended to two tier two and tier three cities as retailers find good potential in these areas. Therefore it is a real challenge for the retailers to stay back and exploit the consumer boom to get the consumer's acceptance by considering their preference. Beside this, the technology advancement and emerging social networking media leave a great impact on the purchase patterns of the consumers. In the light of this background, the present paper is an attempt at discussing about the Consumer perception towards product in organized Retail Sector.