Managing cold chain for perishable goods for profitability in selected outlets of Rajasthan

Indian economy being predominantly agrarian hence cold chain becomes an important infrastructure to preserve perishable items. India occupies top three positions amongst the production of a host of commodities including spices, fisheries, poultry, milk, fruits and vegetables. India's present share in global farm trade is still very small. Approximately, 18% of fruits and vegetables get wasted in the country. This is mainly caused due to lack of cold chain infrastructure which includes both storage and transportation facilities.

The cold chain industry in India is still at a nascent stage and despite large production of perishables, the cold chain potential still remain untapped due to high share of single commodity cold storage. In this paper, cold chain management is studied at a selected outlet of Rajasthan. Here, the efficacy and benefits of cold chain is empirically tested using various tools, this paper we will evaluate and study the importance of effective cold chain in improving the shelf life of frozen product and increasing profitability of retail store.