International Journal in Management & Social Science
  • Year: 2017
  • Volume: 5
  • Issue: 2

Digital marketing-The new era digital marketing-The other siide of the coin

  • Author:
  • Seema Nazneen1, Saritha Boda2
  • Total Page Count: 9
  • Page Number: 405 to 413

1Asst Prof & Research Scholar(OU) School of Business management, Anurag Group of Institutions

2Assosiate Prof and HOD, Department of Business Management. Mahatma Gandhi University, Nalgonda

Online published on 15 March, 2019.

Abstract

The millennium generations dialogue is created by technology. The computer is their native language. Through technology they are able to create, share, and provide solutions in one transaction. This generation has gradually become more technology savvy. The baby boomer generation can take the credit for inventing technology. The boomers have shaped the course of technology as well as the direction of the digital revolution. Undisputedly we are surrounded by technology every minute of every day, which is why technology has become so important in our everyday lives. Whether we are resting or working, we are always utilizing technology. It is technology that has brought the world closer together as a whole. Agreeably, we all utilize it, we all depend on it and we couldn't live without it/Digital marketing is the current ongoing thing and is to stay here for a longer period of time. The main focus of this paper is (i) to point out where digital marketing has not yet reached and can be reached; and (ii) to list out the channels of digital marketing.

Keywords

Digital marketing, technology, consumers and computers