Research Scholars, ABS, Amity University, Gurgao
Online published on 15 March, 2019.
The research paper aims at the role of Innovations and diffusion process in improving the marketing efforts of an organization to maximize the desired business outcomes using various digital platform technologies and strategies. The invention, innovation and digitalization play an important role in the new era. Many Business-to-business (B2B) & Business-to-customer (B2C) companies are already successfully getting great results using digital marketing tactics like SEO(search engine optimization), PTC(paid to click), landing page creation, social media and email marketing linked to a CRM marketing automation system or a simple email auto response system. It comes from learning more about optimizing digital advertising and implementing strategies for business development through analytics. There are three keys to success using digital business strategies in an age of analytics:
