Consumer perception towards online shopping in mayiladuthurai town

Online Shopping is a form of electronic commerce which allows consumers to directly purchase products or services from seller over the internet using web browser. Online shopping provides all type of goods to be available in the virtual world. It is just like a shop in the neighborhood, selling all type of goods but with some prominent differences. Here one can access these shops any time without stepping out of their home/office. It can be accessed any time when you are on the relaxing in your home or having a time out at your office. Online shopping industry in India is fast catching on, not just in the larger metros but also in the smaller cities. At present the market is estimated at Rs.46, 000 Crore and is growing at 100 per cent per year. According to Google, India have more than 100 million internet users, out of which around half opt for online purchases and the number is growing every year.