Mobile phone user satisfaction towards social networking sites-A study with reference to whatsapp in nagapattinam District of Tamil Nadu

In this era the development of technology and its accessibility has enabled rapid expansion and popularity of social networking sites. Consequently this global phenomenon is affecting interpersonal relationships of many. The social networking sites are a highly important medium of communication and entertainment, especially for mobile customers. As a matter of fact everyone is far more attracted than any group of people to social networking sites. WhatsApp is one of the medium of such technology. Now-a-days it is becoming a popular word among mobile phone users, which is currently available in the various electronic items such as I-Phone, Android, windows phone and computer also. The present study is an attempt to study the mobile phone user satisfaction towards social networking sites with reference to WhatsApp in Nagapattinam District of Tamil Nadu. This empirical study has been conducted upon 50 respondents and a structured questionnaire was used as tool of data collection.