International Journal in Management and Social Science
  • Year: 2017
  • Volume: 5
  • Issue: 4

Vivo a chinese brands a gigantic achievement in Indian cell phone showcase

  • Author:
  • Pooja Darda
  • Total Page Count: 3
  • Page Number: 176 to 178

Assistant Professor-Marketing MBA (Marketing/HR), B-Tech(Cosmetics)

Online published on 15 March, 2019.

Abstract

This paper looks at VIVO smartphone fruitful development system in the cell phone business. It looks at its initial endeavors at building up an aggressive item in the household advertise, its globalization procedures, and a portion of the key difficulties it confronts today. The paper give bits of knowledge into how a late-comer to an industry can defeat certain impediments and effectively position itself as a broadly regarded and fruitful brand.