An analysis of customer perception: Special reference to maruti suzuki in pune region

Every business houses strives to increase its market share and comes with different offers in order to attract customer. Maruti is the leading car manufacturer in India and caters to different parts of region through its different dealer network. However these dealers ’being from different business entities caters the same market. Where there is no restriction on the same region customers can move from one dealer to another. This study was carried out to reveal whether the dealers were offering more discounts in order to attract customers. Secondly, there are more offering and more discounts are offered during the festival season by manufacturer and dealers, the author evaluates whether there is any impact of festival. Additionally major parameter was also identified that the customer considers before buying car. The data of 25 samples was treated with One-Way ANOVA and Chi-Square method to prove the hypothesis. Moreover, ranking method was used to reveal the major parameter that the customer evaluated during buying of car. Finally it was concluded that Maruti dealers do offers similar pricing and nearly equal offers. Festival has an impact on buying major products like cars. Moreover, pricing was analyzed to be major factor for preference.